Industry News

Realtor.com sleeps with ‘lion’

New deal adds listings, display advertising to Microsoft portal
Published on Jan 14, 2004

Realtor.com and MSN yesterday announced an exclusive content provider and revenue-sharing agreement that will create a co-branded MSN version of Realtor.com's Web site. The co-branded Web site connects MSN's House and Home section to Realtor.com's listings data, display advertising and other information. The deal is startling because the powerful MSN portal is owned and operated by Microsoft Corp., the fearsome "lion coming over the hill" that was supposed to devour the real estate business while Realtors squabbled over a bone. The software giant's original HomeAdvisor Web site was a standalone head-to-head competitor with Realtor.com, which Homestore operates as the official for-sale homes Web site of the National Association of Realtors. HomeAdvisor was merged into the MSN portal in October 2002. "It's been a longstanding cat-and-mouse game that we've played with Microsoft and that has played out in front of the industry. MSN has learned a lot about the industry and the real esta...

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