Attention, home builders: 2004 will be the year in which new-home buyers jump the generation gap from Baby Boomers to Generation X, according to Steve Bottfeld, EVP of Las Vegas-based consumer research firm Marketing Solutions. "The evidence we have locally is that we're going to continue to see growth of Gen X buyers in the new-home business, and that will begin to impact what types of homes are being built," he said. The generation jump is one trend expected to be in evidence at the 2004 International Builders Show, which opens today in Las Vegas. The show is an extravaganza of building techniques, products and trends. Gen X buyers bring other popular trends with them. Bottfeld mentioned home entertainment centers, increased connectivity and replacing backyards with enclosed courtyards in the front of the house as examples. He also identified the emergence of "great rooms," which are taking the place of traditional living rooms, as a Gen X preference. Bottfeld said the living t...
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