LAS VEGAS–Lofts aren't just for starving artists or savvy Wall Street businessmen living in SoHo anymore. In fact, many builders are shifting their designs in the loft-style direction because they believe the emergence of the Gen X buyer is where the new-home market is heading. The mainstreaming of lofts was evident here this week at the International Builders Show, where this year's "New American Home" is a single-family loft. The loft influence also showed up in Genesis' modular home on display at the tradeshow. That home featured a "great room," which is one large living, dining and entertaining space in place of a traditional living room. Lofts are truly hot, according to Blaine Kirchert, a developer from Lilydale, Minn. He was one of several builders and developers who said ...
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