Industry News

Prudential to build on eRealty legacy

Traditional broker to use technology, listings to get online leads
Published on Jan 29, 2004

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by CareyBot

History may remember eRealty as the father of the virtual office Web site, although others may claim to have actually invented the VOW. Either way, the online brokerage’s MLS-on-the-Web technology now belongs to Prudential Real Estate Affiliates. Pru’s bold acquisition ...