Industry News

Realty gurus: The good, the bad, the ugly

'Rich Dad, Poor Dad' author provokes criticism
Published on Feb 5, 2004

Heard the one about how to get rich quick in real estate? Or how to stop working for money and instead make money work for you? Robert Kiyosaki, the man behind the best-selling Rich Dad, Poor Dad books, audio tapes and workshops, is peddling his upcoming real estate investor's conference in radio and newspaper ads throughout the San Francisco Bay Area. The one-day event, slated for Feb. 21 at the San Francisco Hyatt, promises to reveal where to find "bargain properties" and "how to buy property without being rich." Attendees pay $135 for lunch and a nine-hour crash course in investment. The nation's hot real estate market is a hotbed for self-proclaimed investment gurus, books, events and other merchandise that claims to reveal industry secrets and turn people into financial wizards. But buyers need to be careful as these peddlers aren't subject to regulation or forced to meet quality standards. It's difficult to gauge what specific techniques Kiyosaki teaches at his workshops. T...

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