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Realty brokers add clicks to their bricks

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Published on Feb 17, 2004

Hop aboard the paid search wagon Paid search advertising racked up more than $2 billion last year, according to a report eMarketer released this week. The trend is pumping life back into Web advertising, which crashed and burned just a few years ago. With Google logging 500 million realty-related searches this year, it's easy to see the huge opportunity for realty brokers to add clicks to their bricks. So what's the next big thing in Web search? All hands point to local search. This presents a whole new side to online real estate ads. Now the smaller brokerages that weren't convinced of search ads' effectiveness on their local clientele may see the light. Better grab a spot before prices climb. –Jessica Swesey 10x and 57 degrees The current price for an ounce of gold is about $220; an ounce of sugar sells for 40 cents. The most expensive housing market in the U.S. is La Jolla, Calif.; Binghamton, N.Y., has the least expensive, according to Coldwell Banker. Based on a 2,200-...

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