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Realtor.com now live on MSN

Co-branded Web site features MLS data, ad restrictions, revenue share

An online search function that enables MSN users to search the Realtor.com listings database is now up and running. The search function is part of a co-branded Web site and revenue-sharing agreement between Microsoft Corp. and Homestore, which operates Realtor.com for the National Association of Realtors. The deal halted years of cat-and-mouse competition between the two corporations when it was signed in January 2004. Microsoft was once the fearsome "lion coming over the hill" that was supposed to devour the real estate business while Realtors squabbled over a bone. The software giant's original HomeAdvisor Web site was a standalone head-to-head competitor with Realtor.com. HomeAdvisor was merged into the MSN portal in October 2002. Realtor.com and MSN will share incremental revenue from sales of display advertising on the co-branded Web site. Brokers and salespeople who want to capture the MSN traffic pay a separate fee to advertise on the MSN version of Realtor.com. The deal ...

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