Realtors plan to spend 50 percent more on technology this year than they've spent in each of the past three years, according to a new survey by the National Association of Realtors. The Realtors & Technology: 2004 National Association of Realtors Technology Impact Survey Report shows that the typical NAR member is looking to spend more than $1,300 on technology products, services and training in 2004, a 52 percent increase from a median of $900 in 2000 and 2002. In 2004, Realtors expect to spend $856 on technology products, $254 on technology services and $256 on technology training. By comparison, the typical NAR member's promotion and marketing expenses were $1,200 during the same period. David Lereah, NAR chief economist, said the growth in technology use over the last seven ye...
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