Industry News

Realtors, don’t worry, sell real estate

Opinion: Outlook sunny, despite competition, cut-rate commissions, higher costs
Published on Mar 19, 2004

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by CareyBot

The United States now has 972,000 Realtors. Commission percentages are under pressure from competition, price-cutting and discount brokerage. Costs are on the rise, due in part to the lure of Internet marketing and advertising.

From airplane altitude, the future of today's real estate salesperson looks worrisome indeed. But should the individual Realtor on the ground be worried? Perhaps not.

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