Industry News

Real estate agents fight for paid search spots

Keyword competition heats up between local, national advertisers
Published on Apr 1, 2004

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by CareyBot

SANTA CLARA, Calif.–Type “Miami homes” in Yahoo!’s search box and a mix of national aggregators, regional real estate companies and individual broker and agent Web sites appears in the sponsored results. The reality that smaller, individual brokerages are competing with ...