Industry News

E-mail marketers struggle with spam compliance

Nearly 1/4 of cos. send mail after opt-outs
Published on Apr 23, 2004

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by CareyBot

More than one-third of e-mail marketing offers tracked by JupiterResearch are not compliant with the federal Can-Spam Act. In the March report JupiterResearch tracked more than 50 leading e-mail marketers in a variety of industries, including retail, travel, media and ...