Industry News

GMAC Real Estate goes mobile

Signs marketing deal for wireless MLS access

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GMAC Home Services and Retrieval Dynamics Corp. today announced a two-year agreement to market RDC's Mobile Listing Advantage program, which provides real estate agents and brokers with instant wireless access to all residential Multiple Listing Service listings. In addition, Retrieval Dynamics is developing and implementing a co-marketing strategy to drive penetration and adoption with GMAC Real Estate's wireless carrier technology partners, including On The Go Communications, a value-added reseller of wireless services. "The Mobile Listing Advantage program provides GMAC Real Estate sales associates with a cutting-edge technology that enables them to provide increased levels of customer service and responsiveness while capturing more sales," said Rick Gregory, senior vice president of GMAC Home Services. "Being connected to the MLS means our associates can respond to client requests no matter where they are." The program bundles together the Mobile Listing Advantage wireless MLS...