Hacker Connect January 16 in New York
An event for and by the real estate tech community

(Part 1 of a four-part series. See Parts 2, 3 and 4.) The National Association of Realtors has just reached the million-member mark. Only 10 percent-20 percent will be in business five years from now. Have you ever wondered why? Perhaps you have been following the trials and tribulations of the "Rookie Realtor." How can this person try so hard and still not succeed? The editorial responses blame the lack of success on inadequate training, inability to connect with customers, or some sort of personality flaw that makes the Rookie unsuitable to be in the business. The Rookie is certainly not alone. What factors allow a small proportion to succeed while hundreds of thousands fail? Many agents enter the business because they like "looking at houses" or "would like to make some additiona...