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Ameriquest-Texas Rangers deal hits sports marketing into upper deck
Published on May 17, 2004

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by CareyBot

The Texas Rangers no longer play at The Ballpark in Arlington. When players and fans alike head to a game, they now go to Ameriquest Field in Arlington, thanks to a recent naming rights deal between the baseball team and the subprime mortgage company.

After all, baseball and home ownership are both American institutions, Ameriquest's marketing pros reasoned ...