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Real estate agents befriend technology

How to succeed in real estate (Part 2)

(Part 2 of a four-part series. See Parts 1, 3 and 4.) The National Association of Realtors has 1 million members. In five years, more than 800,000 agents will leave the business because they lack what it takes to succeed. Some lack basic business fundamentals, but others fail because they lack systems and organizational skills. The real estate business requires agents to organize transactions, but few are effective in organizing their businesses. This lack of organization is a primary reason so many people leave the business. What do you need to organize in your business? 1. Start with a Real Estate Database Program Be honest. Do you have all of your appointments, open-house leads, prospecting leads, present and past clients in a database, such as Sharper Agent or Top Producer? Or is your desk covered with leads from Sunday's open house, unfiled documents, and slips of paper with names and phone numbers? To run your business as a business, you must have a way to track leads, stay...

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