Industry News

Women dominate online real estate shopping

Typical buyer is young, female, ready to buy soon

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Women dominate the online home-shopping population, according to a survey conducted by American Home Guides, an Internet marketing service for the home-building industry. The typical person who shopped for homes on the Web in 2003 was a 26- to 35-year-old woman with an annual household income between $50,000 and $100,000. She searched for a single-family home to purchase in about three months that was priced between $100,000 and $250,000 somewhere in the southern United States. The 2003 survey included responses from more than 5,000 participants and concluded that online buyers are diverse, independent and motivated. They don't rely on real estate agents very much, know what they want, where they want to live and what they can afford. "We think this is valuable information that will help builders market their homes appropriately," said Barry Lynn, founder and president of American Home Guides. The prototypical online home buyer used the Web as her primary source of new home informati...