If you're still wishy-washy on the need for building green, or perhaps don't know what it is–green buildings require less energy to build, heat and cool, have good indoor quality, and, where feasible, utilize recycled materials–, perhaps you'll be swayed by the words of a passionate green building advocate. David Gottfried, known in green building circles as one of the founders of the U.S. Building Green Council, has written "Greed to Green," the story of his transformation from developer honcho to committed environmentalist. A freshly minted 1982 Stanford grad, Gottfried left his native California for Washington, D.C., and a job with his highly successful real estate developer cousins. He made his mark–pots of money, and life seemed great until the late '80s-early '90s when the D.C. real estate market crashed. Observing the harsh reality of the business–all those real estate developer fortunes that are so easily made can just as easily be snuffed out–...
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