CHICAGO–The upscale condominiums atop some of the world's most exclusive hotels are not the only homes driven by exceptional service. The nation's top home builders, including Pulte, the huge developer that guides Del Webb, have sought counsel from service-oriented leaders like Ritz Carlton in an attempt to corral loyalty and its incredibly powerful result – marketable referrals – to subdivisions and planned developments throughout the country. "We are constantly looking for a 'wow' effect," said Rob George, corporate director of the Ritz Carlton Hotel Co.'s training and development division. "We also know that today's wow will be tomorrow's norm. "Remember we are all in the service business – whether it's selling homes or laying carpet. Why not look at the companies that are best at what they do and take from them what they do best?'' George was the keynote speaker at the recent National Association of Home Builders Seniors' Housing Symposium that attracte...
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