Pete Wissinger, head of Wells Fargo Home Mortgage, is moving to Wells Fargo's retail insurance businesses and create a company-wide strategy for all the company's insurance activities. Cara Heiden, head of national consumer lending, and Mike Heid, mortgage CFO – both EVPs of Wells Fargo Bank and 25-year veterans of the financial services industry – will assume Wissinger's mortgage responsibilities. "Our insurance activities are spread across a number of our business groups so we need to coordinate all these related businesses with a common vision and strategy to achieve our goal of being the No. 1 insurance provider in all our markets," said John Stumpf, group EVP of community banking. Wissinger will oversee Minnesota-based Rural Community Insurance Service, product developme...
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