Industry News

Overture enters real estate Web search revolution

Agents can target sponsored listings for specific geographic location

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Overture has launched a new local sponsored search product that enables advertisers such as local real estate agents to target customers interested in specific neighborhoods. Local Match enables real estate agents to advertise in location-specific, relevant consumer searches. The service also enables advertisers to pinpoint the geographic area where they want their listings to be shown. For example, a real estate brokerage in Austin, Texas, may choose only to advertise to consumers who search the keywords "homes for sale" or "real estate agents" within a three mile radius of its office. Overture's Local Match listings appear in the U.S. on Yahoo! and MyCity.com, MSN, ESPN.com and certain sites within the InfoSpace network, including online directory sites Switchboard.com and InfoSpace.com and search sites Dogpile.com, WebCrawler.com, MetaCrawler.com and Excite.com. "Overture has built upon its core sponsored search product to deliver a highly relevant and precise local offering t...