Industry News

Rookie Realtor doing ‘floor time’

Agent learns how to fish for buyers in a 'shallow lake'

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...A time to be born, a time to die. A time to plant, a time to reap. A time to kill, a time to heal. A time to laugh, a time to weep... –The Byrds The Byrds didn't mention it in their historic "Turn, Turn, Turn" record, but there's yet another kind of time. It's called "floor time"–the time that real estate agents like me volunteer to answer our office's phones and help potential buyers or sellers who simply walk in from the street. No one gets paid for floor time. But agents (especially rookies like me) volunteer for it anyway, hoping to catch that one-in-five-hundred-or-so callers who actually are serious about buying or selling a home. In short, "working the floor" is sort of like what my Dad, who sold refrigerators during the Depression, called "fishing in a shallow lake." You get only a few nibbles, and even fewer bites. Order "The Rookie's Toolkit" It's also a boring and tedious task, which helps to explain why I can write this column while I'm also answe...