Industry News

Internet buyers mean business

Real estate perspective

Real estate brokers and agents didn't exactly welcome the Internet when it burst onto the scene a decade ago. But since then, they've turned what appeared to be a threat into an opportunity. A round of applause is in order. Real estate still harbors pockets of downright stubborn resistance to both the Internet in particular and technology in general. That's not surprising since 1 million Realtors and counting are bound to mirror the characteristics of the general population, including the extent to which people embrace or reject technology. Yet taken as a whole, the paradigm shift in real estate's thinking about technology has been both colossal and commendable. The shift occurred largely because home buyers and sellers used the power of consumer demand to turn the Internet into a gigantic and very useful online housing store. More than half of all home buyers now use the Internet to start their home search, according to a survey the California Association of Realtors released at the ...

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