Editor's note: The Rookie Realtor launched a new online chat forum called RookieTalk where real estate agents can answer questions and give tips and advice. Inman News will publish responses in this column each week. Hi, I'm the Rookie Realtor and I need your help: Someone today wrote a letter that was published on Inman News, and suggested I need to use the Internet more to build my business. I have a Web page that looks great, but I've had a grand total of one (yes, ONE!) person visit it over the past 30 days. I put my Web address on my business cards and letterhead, but that's clearly not enough. How do more successful Realtors drive traffic to their sites? Any help you can give would be greatly appreciated. –The Rookie Mike Gala, Prudential Fox & Roach, Pa., said: 1. Add yourself to search engines like Google, Yahoo! and MSN so that your name appears as soon as someone types in name of your county. 2. Setup the referral relationship with other agents in other states so ...
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