Hacker Connect January 16 in New York
An event for and by the real estate tech community

You can increase your profitability by working harder, but have you ever thought of "spending smarter?" One of the greatest challenges any business faces is how to create and sustain profitability. As an agent, you can increase the number of hours you work or attempt to increase the average sales price of properties you represent. A completely different approach, however, is to rein in your spending. To make more profits from your business, incorporate the tips below. 1. Monitor advertising and results Agents pour millions of dollars each year into ineffective newspaper, magazine and Web advertising. Does it work? Unless you have a method for tracking results, you will be unable to answer this question. Even when your advertising does work, most offices lose more than 90 percent of the...