Industry News

Coldwell Banker launches print ad campaign

Promotes luxury real estate marketing division
Published on Jul 12, 2004

Coldwell Banker Real Estate Corp. has launched one of its largest national print advertising campaigns to promote its luxury-home marketing division, Coldwell Banker Previews International. Full-color advertisements will appear in August in upscale magazines including Travel and Leisure, Vanity Fair, Departures, Food & Wine, Bon Appetit, Forbes, Fortune, Architectural Digest, Gourmet, Town & Country, House & Garden and Wine Spectator. The company plans to enhance its position in the luxury home segment with the print campaign. In 2003, Coldwell Banker affiliates sold a record 13,816 luxury homes priced more than $1 million, according to the company. In addition, Coldwell Banker luxury home sales volume surged 23 percent to $23.3 billion last year. The Coldwell Banker Previews International advertisement features an antique golden lion's head doorknocker, which represents the social status of a million-dollar-and-up homeowner, mounted on a heavy, dark, wooden doo...

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