Last month, I finally carved an "Internet presence" by creating my own Web site. It seemed like a wise thing to do, considering all those reports that say more than 80 percent of all consumers now search the World Wide Web before choosing a home or selecting a real estate agent. But in its first 30 days of full operation, my site garnered exactly one (O-N-E) outside visitor. Most of the others were friends and family members who simply wanted to see what the site looked like. To paraphrase that line from the movie, "Field of Dreams," I built it–but they didn't come. Simply creating my personal Web site was an arduous task. Getting it noticed is proving to be even more difficult. I haven't closed a deal in my first nine months of the real estate sales business. My marketing budget is stretched pretty thin, so I first tried to create my own Web page with the help of one of those inexpensive, off-the-shelf software programs. Order "The Rookie's Toolkit" The trouble is, I'm...
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