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Home Depot sells for-sale-by-owner marketing kits with

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Home improvement retail giant Home Depot has added for-sale-by-owner marketing kits for home sellers to its product offerings at stores throughout the East Coast. The company has partnered with, a provider of online for-sale-by-owner real estate services. The new FSBO product is a complete marketing kit that includes Internet advertising with photos and property information, an answering service and personalized yard-sign banners. Each kit costs $12.95. FSBO kits currently are available in Home Depot stores in Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina and Tennessee. "Combined with a yard sign, the services help sellers generate qualified leads by providing potential buyers with convenient access to property details by Web or phone and a voicemail feature that allows property owners to better manage their communication with interested buyers," CEO Steve Udelson said. Launched in 1996, provides services...