Hacker Connect January 16 in New York
An event for and by the real estate tech community

Scared of prospecting FSBOs? Now there's an easy way to turn that reluctant FSBO into a satisfied customer. According to NAR's Profile of Homebuyers and Sellers in 2003, only 14 percent of home sellers actually sold their homes without the help of a real estate professional. This represents a 30 percent decline over the last two years in the number of people successfully selling their home "by owner." There are many reasons FSBOs do not succeed without an agent. Some simply price their property too high. Almost none have the resources and sophistication to obtain a top search-engine placement. Few know about virtual tours or how to import them to a Web site. Thus, the FSBO is left with newspaper advertising and a sign. At best, these two strategies reach less than 20 percent of all potent...