A group of New Jersey-based companies in the home-building industry wants consumers to start asking questions about housing affordability. The Builders League of South Jersey, a housing industry trade association that represents about 680 South Jersey-based companies, has launched a major public awareness campaign that includes "shocking in-your-face ads" on billboards, in print publications and on television, the group announced today. The Builders League includes builders, developers, engineers, architects, engineers, professional planners, landscapers, designers, suppliers, subcontractors and tradesmen, suppliers, and other consulting professionals. The ad campaign calls attention to the high cost of home prices vs. the income of typical working families. The median price of a new hom...
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