Now advertisers can choose to pay per call when consumers click on their Web sites through a new online advertising service launched by FindWhat.com. Similar to FindWhat.com's pay-per-click service, advertisers create ads relevant to their businesses that are shown to prospective customers searching for products and services on the FindWhat.com Network. The service is offered through FindWhat.com's partnership with Ingenio, which developed and powers the technology behind the application. The pricing models are similar to pay-per-click, with ads listed in descending order of bid price and delivered to the prospective customer typically as a result of a query. A key difference is that advertisers bid on relevant categories, not keywords, and also choose the geography in which they wish t...
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