Hacker Connect January 16 in New York
An event for and by the real estate tech community

This is Part 1 of a two-part series. See Part 2: Ten steps to providing a great real estate experience.) During the '80s and '90s, real estate companies were "agent-centric." Trainers told us to put together "brag books" and impressive resumes listing how many properties we have sold. Many top-producing agents succeeded by using the "agent-centric" approach. Nevertheless, many clients heard the agent hype so often they usually tuned it out. In the late '90s, some agents began to realize being "agent-centric" was not the best way to build a successful, sustainable business. This realization resulted in the move from being "agent-centric" to being "client-centric." Customer service is at the heart of this shift. Everyone gives lip service to providing great customer service, yet most agent...