Alex Espinoza and his brother began selling real estate to the Hispanic market in 1981. They decided to focus on their own ethnic group because they saw a niche no one was filling at the time in Southern California’s Inland Empire.
“We saw a need to help people,” Espinoza said. “People were buying homes and they didn’t understand the process. They’d have their children helping them out with a major real estate transaction.”
That focus has now extended into a development company and a mortgage brokerage.