Nearly 1 in 4 real estate transactions is generated from the Internet, according to a new California Association of Realtors survey tracking current trends in Realtors’ use of technology.

The survey, which was released today during Tech Tuesday at California Realtor Expo 2004 in Santa Clara, also tracked behavioral changes in Realtors use of technology, as well as adoption rates of hardware, software and Internet connectivity.

“Realtors continue to be more technologically savvy than their counterparts in years past, and have integrated numerous technological tools into their day-to-day businesses as well as real estate transactions,” said C.A.R. President Ann Pettijohn. “Use of the Internet and Internet marketing has increased, as Realtors respond to meeting the needs of today’s tech-savvy home buyers and sellers.”

The survey also found:

  • At 92 percent, e-mail remains the primary use of the Internet for Realtors, followed by MLS access

  • 82 percent have a high-speed Internet connection at home, compared to 71 percent a year ago

  • All Realtors own one or more personal computers dedicated to their real estate business

  • 38 percent of Realtors said their most important technology upgrade in the last year was purchasing a new computer

  • 53 percent of Realtors maintain a personal Web site

  • Realtors’ use of the Internet in marketing efforts has increased to 70 percent, compared with 10 percent in 2003

  • 45 percent of Realtors use e-mail as their primary form of communication with their clients

Los Angeles-based C.A.R. is a state trade organization with more than 150,000 members.


What’s your opinion? Send your Letter to the Editor to

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription