In its second real estate technology acquisition since July, eNeighborhoods has acquired WyldFyre Technologies from Homestore. The purchase price was $8.5 million in cash. WyldFyre provides software that enables real estate professionals to access and manage multiple listing service data. It's flagship product, WyldFyre Listings, enables realty brokers and agents to access MLS information and customize CMA and listing reports for their clients. WyldFyre Listings includes several add-on marketing modules such as CMAPro, BuyersTour and StreetMaps. "Selling WyldFyre allows us to concentrate on our continuing, staged investment program in core media and advertising solutions for the real estate industry, including Realtor.com, HomeBuilder.com, RENTNET and Welcome Wagon, along with software that allows our real estate customers to manage relationships with their prospective and current customers more effectively," said Mike Long, chief executive officer of Homestore. ...
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