Industry News

Realtor.com hikes prices on optional services

Basic listing still available at no cost

Realtor.com, a top site for home listings that is affiliated with the National Association of Realtors, is raising its prices for some optional listing services. Basic online listing services at Realtor.com, which include a text description of the property and one photo, are still available to Realtors at no cost. The price increases are related to site upgrades and expansion of the site's consumer base. "Even though, at enormous costs, we have significantly increased the numbers of consumers using Realtor.com and improved the effectiveness of the service, we have not raised prices in 20 months," Realtor.com president and CEO Allan Dalton said in an announcement today. Realtor.com reaches an estimated 6 million consumers per month and offers access to more than 2.1 million Realtor-listed homes for sale. Featured Homes listings at Realtor.com, an optional service that is intended to draw more attention to listed homes, has been upgraded to a Featured Homes Marketing System that will fe...

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