Industry News

Homestore’s RentNet names new president

20-year multifamily housing veteran takes reigns at online company
Published on Oct 22, 2004

RentNet, operated by Homestore, today named its new president, Maria Pietroforte, a 20-year veteran of the multifamily housing industry. RentNet provides managers and owners with access to an online audience via its network of partners. The company is the exclusive apartment listings partner for AOL and MSN, and the exclusive national listings provider for Yahoo!'s "Featured Listings" section. Most recently, Pietroforte served as president of KSI Management Corp., one of Greater Washington D.C.'s largest developers. Pietroforte helped launch their new luxury line of apartments known as "The Metropolitans," and pioneered unique marketing programs that differentiated their properties from others. Prior to that, Pietroforte was president of E&S Ring Company, one of the largest apartment managers in Los Angeles. Pietroforte will be relocating from Washington, D.C., to Westlake Village, Calif., where RentNet is based. Homestore acquired RentNet.com, formerly SpringStreet.com and All...

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