Industry News

ForSaleByOwner.com taps home improvement market

Partners with Big Hammer for real estate software, home listings

ForSaleByOwner.com today launched an alliance with software developer Big Hammer to create content for an instructional CD-ROM designed to guide Big Hammer consumers through the process of buying or selling property without a broker. Big Hammer's "The Do-It-Yourselfer's Guide To Real Estate" software program includes detailed instructions and information for every step of the home-buying process, from pricing the property correctly and preparing the home to sell, to closing the deal. The software packet also includes information on financing options, as well as a comprehensive glossary of real estate terms. Big Hammer's software products are sold through multiple national retail outlets, as well as online through BigHammer.com. "Since Big Hammer's customers already embrace the notion of independence, partnering with the company was natural," said Colby Sambrotto, COO of ForSaleByOwner.com. "These savvy consumers already want to save money and take charge of projects around the hom...

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