IndyMac Bank has launched a new Spanish business-to-business Web site designed to provide bilingual broker, mortgage bank and financial institutions customers with a resource for mortgage product and marketing information in Spanish. The site, Zona Hipotecaria (Mortgage Zone), is a link from IndyMac's primary B2B Web site and uses many of the same marketing materials available on that site. Other targeted content on the Spanish "microsite" includes product information, online tools and a glossary of mortgage terms. According to a 2004 market research report by the Association of Hispanic Advertising Agencies, the U.S. Hispanic population in 2003 had reached 38.5 million people with an estimated combined purchasing power of more than $630 billion. More than a third of married Hispanics ...
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