Industry News

ERA debuts real estate listings in Spanish

Web site aims to tap growing Hispanic market

ERA Real Estate on Sunday announced the launch of Espanol.ERA.com, the Spanish-language sister-site to its existing consumer Web site. This new site, which is the latest element to be added to the existing ERA Hispanic Marketing Program, provides in Spanish all of the elements available on ERA.com, including property information, office and sales associate profile pages, and search and resource tools. To accomplish this comprehensive translation, Espanol.ERA.com employs an "exceptions" dictionary, which aims to translate more than 40,000 real estate terms not commonly found in a standard English-to-Spanish dictionary. ERA Franchise Systems Inc. includes a network of approximately 32,250 brokers and sales associates throughout the United States and 30 other countries and territories. *** What's your opinion? Send your Letter to the Editor to [email protected]< ...

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