Hacker Connect January 16 in New York
An event for and by the real estate tech community

Visit Philly.com's real estate section and a friendly Realtor named Bill Johnson appears on the screen, inviting viewers to click on him to learn more about homes for sale. But the Realtor's image isn't your average pop-up advertisement; it's an interactive streaming media video. Click on Bill's image and you'll be directed to his Web site at Exitprorealty.com, where another streaming image climbs up from the bottom right of the screen to guide visitors through the Web site. On Exit Pro Realty's site, viewers can minimize their Web browsers, sit back and allow the talking guy on the screen to guide them through the process. The ads are difficult to miss or ignore and some people will probably click on them out of sheer curiosity. On a newspaper site, the ad works much like a pop-up, but ...