BrokerageIndustry News

Joining the ranks of real estate’s top performers

Part 1 of 3: Understanding your strengths, weaknesses
Published on Nov 12, 2004

(This is Part 1 of a three-part series. See Part 2: Personality holds clues to real estate success and Part 3: 13 tips for improving real estate performance.) What does it take to be a top producer? Is it training, connections, behavioral style, or just dumb luck? If you're dreaming about being more successful, understanding your strengths and weaknesses is the first step to increasing your business. Undoubtedly, training influences success. Without ongoing learning and development, raw talent will only carry someone so far. Almost all top performers are learning-based. They actively seek training, read sales books, and attend conferences where they can network with other top performers. They study what works for others and experiment with new techniques within their own business. They have written goals and a written business plan. Training enhances each of these areas. Nevertheless, how many people do you know who are knowledgeable and yet do virtually no business? The office ...

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