Industry News

House.com adds exclusive real estate lead service

Launches contact, lead management programs
Published on Nov 15, 2004

House.com has launched an exclusive real estate leads program for sales agents. The company connects consumers with qualified real estate agents. Agents who sign up for the new service will be able to receive leads that won't be sent to other agents. House.com said it would guarantee a certain number of exclusive leads per agent per month. In conjunction with the new exclusive leads program, House.com has launched CompleteAgent, which combines a contact management service with lead management and drip marketing campaigns. CompleteAgent is a bundled service that includes ready-made templates for agents to use to market to consumers. Agents also can import leads from any source along with House.com leads so they can manage them all in one place. House.com in June reported that approximately 7,000 real estate brokers and agents had registered at House.com since its official launch in September 2003. *** Send tips or a Letter to the Editor to jessica@inman.com or call (510) 658-...

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