Hacker Connect January 16 in New York
An event for and by the real estate tech community

Editor's note: With more consumers starting their home search on the Internet, online lead generation and management has morphed into a sophisticated business as agents, brokers and real estate companies scramble to adopt the new channel. This three-part series examines the changing nature of online lead generation as local Internet search becomes more relevant, more brokers get involved in lead systems, and more technologies emerge. (See Part 2: Brokers emerge in online lead scene and Part 3: Lead management technology grows up.) Enough talk about the Internet as a tool for global information exchange – that is so 1990s. These days it's all about going local – consumers who are searching online for local goods and services and the businesses who want to be the first to g...