Hacker Connect January 16 in New York
An event for and by the real estate tech community

Editor's note: With more consumers starting their home search on the Internet, online lead generation and management has morphed into a sophisticated business as agents, brokers and real estate companies scramble to adopt the new channel. This three-part series examines the changing nature of online lead generation as local Internet search becomes more relevant, more brokers get involved in lead systems, and more technologies emerge. (See Part 1: Search engines rev up for local realty results and Part 2: Brokers emerge in online lead scene.) At the Pleasanton, Calif.-based Agent Servicing Center, several full-time employees trained in servicing online consumers standby to follow up and begin qualifying leads for Prudential California, Nevada and Texas Realty agents as soon ...