BrokerageIndustry News

13 tips for improving real estate performance

Part 3 of 3: Do you have the makings of a top producer?
Published on Dec 10, 2004

(This is Part 3 of a three-part series. See Part 1: Understanding your strengths, weaknesses and Part 2: Personality holds clues to real estate success.) The difference between top performance and mediocre performance is often quite small. To see how you measure up, examine your business and personal skills in light of the 13 tips below. 1. Do you have at least one specific niche you service? Top performers normally have two or three niches where they are the recognized expert. If you haven't "niched" your business, now is a great time to start. Niches can include geographical areas or a specific market segment such as relocation, probate, estates or new homes. 2. Can you accurately price properties without looking at the comparable sales? Top performers normally have a strong grasp on market conditions and pricing. They can rattle off the best buys in every price range they service. To improve your pricing skills, pay special attention to the comparable sales, as well as checking ...

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