Randy Hollister and Roy D. Rainey Jr., the brains behind Cendant's new online lead generation technology, are real estate brokers, not cyborgs. But they do have a knack for integrating new technologies with the business of real estate. Over the past few years, Hollister and Rainey have worked to develop several new products for industry professionals that can route Web-based leads to an agent's cell phone and keep agents in compliance with the federal do-not-call rules. In late November, real estate giant Cendant Corp. announced that it had purchased exclusive rights to the team's LeadRouter product, which uses a system of broker and agent rules to quickly route Web-based leads to agents, whether they are in the field or at their desks. With LeadRouter, Web data entered by a consumer is immediately converted to an automated phone call to an agent, and a digitized voice reads relevant information about the nature of the query and the consumer's contact information. The announcement was...
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