HouseValues Inc., which offers lead generation and lead management services and products for real estate agents, today announced the formal launch of similar tools for real estate brokerages. A group of brokerages began testing the new offering, BrokerSelect Lead Network, in mid-2004, and the group of brokers using the product includes Coldwell Banker United, Prudential Fox & Roach, Coldwell Banker Canada, ZipRealty and Weichert Realtors, among a list of about 20 large brokerages. Ian Morris, HouseValues CEO, said, "More and more brokerage companies were starting to use the service that was designed for real estate agents and were having some success," and the company decided to tailor an offering for the brokerage community. As with the HouseValues offering now in use by about 10,000 agents, the brokerage tools are based on a flat-fee model in which brokers pay a flat amount to receive referrals. Morris said the BrokerSelect program will not interfere with the referrals given to...
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