Industry News

Real estate brokerage expands sports marketing program

C21 taps into professional ice skating

Century 21 Real Estate Corp. today announced it has expanded its sports marketing program in 2005 to include two new professional ice skating sponsorships, including the title sponsor of the "Kenny Loggins on Ice" show and a supporting sponsorship of the "Brian Boitano Skating Spectacular" show. "The Century 21 System has a proven history of successfully leveraging national sports marketing and sponsorship opportunities including title sponsorship of the Century 21 Home Run Derby competition," said John Greenleaf, senior vice president of marketing for Century 21 Real Estate Corp. "Sponsoring the 'Kenny Loggins on Ice' and the 'Brian Boitano Skating Spectacular' shows offers the Century 21 System another high-profile opportunity to engage consumers with the Century 21 brand." The "Century 21 Presents Kenny Loggins on Ice" show will air on Jan. 9, 2005, from 4 p.m. to 6 p.m. EST on the NBC television network. Numerous Olympic gold medalists and U.S. national champion skaters will p...

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