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Real estate innovation in new digital media

Web evolution making big changes

New digital media has arrived, and some of the biggest names spoke during Inman News' Real Estate Connect NYC about how the evolution on the Internet is being using in real estate. Tony Lee, editor in chief and general manager of The Wall Street Journal Online Network and RealEstateJournal.com, explained the concept behind the Web sites. "We target the market by demographic segments," he said. "We're a niche site looking at only the high demographic audience. From a residential standpoint, our demographic is an audience that is earning upwards of $200,000 a year." Many of the sites visitors are looking for their second or third piece of real estate. Lee also said the audience is international, so the site had to be designed with that in mind. "And being the Wall Street Journal, we had to have a high quality editorial content. What we provide on the site is one to two full-length feature articles everyday about real estate," Lee said. WSJ.com is one of the largest subscription sites ...

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