Industry News

Reply.com buys ConnectingNeighbors

Joins real estate lead generation services with neighborhood Web sites

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Growing its offering of online real estate marketing services, Reply! Inc. has purchased Connecting Neighbors, a network of neighborhood Web sites, which are sponsored by a local real estate agent and dedicated to a single neighborhood. "They have about 8,000 neighborhood or community Web sites in North America and work with about 4,000 agents," said Payam Zamani, CEO of Reply!, a Web portal that includes consumer information for residential real estate, automotives, home improvement, moving services, insurance and financing. Reply.com owns and operates two separate online real estate lead generation services: AgentConnect and RealtyNow. The Connecting Neighbors purchase steps up Reply's real estate agent network to more than 10,000 accounts. The deal provides Connecting Neighbors' members with access to Reply!'s consumer referrals in their local markets, and Reply!'s existing agent members will have access to Connecting Neighbors' local neighborhood marketing programs. The details ...